Brand Identity, Merchandise, Packaging & Exhibition Design Suite

Parallel Paradigm is a full brand identity system created for a theoretical alternative music festival in New Orleans. Developed as the centerpiece of a senior capstone project, demonstrating advanced branding and exhibition design skills, the identity was inspired by the symmetry of gothic architecture and the convergence of two distinct musical genres, fostering inclusivity and community while appealing to the alternative masses. The visual language celebrates duality and community, and was applied across multiple touchpoints and presented in a gallery installation.

Completed 2024