Brand Identity, Packaging & Merchandise Suite Design

TABU is a conceptual brand identity and packaging suite for a Tokyo-based coffee shop set in Shibuya, the heart of Japan’s youth culture and fashion. Drawing inspiration from the visual language of traditional Japanese tattoos—an art form both culturally rich and historically stigmatized—TABU blends flora, fauna, and folklore into a bold, modern café experience. The result is a brand that challenges norms and celebrates craftsmanship, rooted in heritage yet designed for contemporary audiences.

Contributor: Magda Wilhelm
Completed 2024