Packaging Design

Turncoat is a conceptual beer label system created for Ballyhoo Beer Co., inspired by the randomized prompt “Turncoat”—a term meaning betrayal. The design process began with a collaborative mood board and five initial digital sketches. From there, one direction was refined through multiple rounds of critique and revision. The final visual identity was applied to a bottle design and then seamlessly adapted for a canned version, creating a cohesive packaging suite.

Completed 2023