Brand Identity & Application

A cornerstone event in PAWS Chicago’s mission to build a No Kill community, Angels with Tails places adoptable animals in storefronts along iconic Chicago streets to encourage community-driven pet adoption. The visual language was refreshed yet paid homage to this legacy campaign—updating its visual system while preserving its emotional core. Deliverables included print and digital assets, program maps, social media gifs, email and landing page banners, and press graphics. With participation from over 40 businesses and media partners, this initiative generated high engagement both in-person and online, helping save lives through design that connects.

Completed 2024