Digital Marketing Campaign & Research

A hypothetical comprehensive rebranding and digital marketing campaign designed to reignite consumer interest in Bull’s-Eye BBQ Sauce. Focused on boosting sales by 20% and doubling social media engagement, a summer-long strategy centered around a multi-city BBQ tour, influencer partnerships, and interactive social media activations was developed. The campaign integrated on-site events, recipe contests, and targeted content across Instagram, Facebook, and TikTok to bring bold BBQ flavor back into the spotlight—celebrating community, authenticity, and great taste.

Completed 2024